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Fair Isaac Now Known as Just FICO
Posted on Apr 9, 2009 by Tom Fragala
Fair Isaac Corporation, the folks behind the FICO credit scores, announced in March that from now on they shall be using the corporate name FICO. Technically, they haven't changed their actual corporation name, rather they are using their well known FICO trademark as their corporate moniker (in other words, they will be doing business as FICO).
Not a bad move in my opinion, as Fair Issac was always a bit confusing to many people as a company name.
March 10, 2009 (Minneapolis, Minnesota, USA) – In the interests of clarity and consistency, Fair Isaac Corporation (NYSE: FIC), the leading provider of analytics and decision management technology, today announced that it has officially adopted the brand FICO™ as its corporate identity.
“The FICO brand means empowerment, innovation and value…qualities that we’ve earned over time, that mean a great deal to our clients and partners, and that distinguish us in the marketplace,” said Laurent Pacalin, chief marketing officer at FICO. “We believe that now is the time for FICO.”
The company will retain its legal name, Fair Isaac Corporation, and its NYSE ticker symbol, FIC. Effective immediately, however, the company logo, website and all other company materials will reflect its new identity: FICO.
Filed under: Credit
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