Truston Offers Discounted Upgrade for LifeLock Customers
Posted on Jun 4, 2007 by Tom Fragala
We issued a press release this morning (read it here). Here is an explanation of what it is about.
Last week, there was a shocking article about LifeLock by Ray Stern in the Phoenix New Times. Truston understands that their customers (and everyone for that matter) may be concerned about the company they choose to help protect them from identity theft. Truston wants people to know there is a safe alternative where no confidential data is transmitted. Even the credit card transaction for Truston’s paid service is entirely handled by PayPal—Truston doesn’t need anything except your email address!
We are offering LifeLock customers a special 50% discount off any MyTruston identity theft protection product—good for up to a year! This includes any products we announce in the next 12 months. Currently, we have one paid product, our ID theft recovery service which is $19.99 a month. After submitting your email, we will email back with a promotion code and a unique coupon code just for you. But sign up fast, because this coupon offer expires June 30, 2007. Sign up at www.mytruston.com/lifelock.
Our philosophy and business model is entirely different than every other company in the identity theft space. Industry experts and pundits tend to agree that our way is very compelling. For instance, here is what Brian Koerner, noted security expert, author and columnist for About.com’s identity theft site (a NY Times company) had to say:
“Consumers should be concerned about any company they choose to share personal data with. Truston’s privacy-friendly, Web-based approach – where the consumer is in control of their personal data – is a good alternative for those wary of handing their sensitive data over to any third-party company. It’s nice to know that there is somewhere to turn, and more importantly, a way to restore your good name, while still maintaining the integrity of your identity at all times.”
With the increasing number of data breaches (including government agencies, banks, credit unions) that have resulted from customer and employee records being lost, stolen or inappropriately disposed of, Truston is empowering individuals with control over their identity by leaving it in the hands of the individual.
Our free credit inspecting services, and premium, fee-based ID theft recovery services provide access to information that will guide victims and potential victims through each step of the prevention and recovery process. The credit inspection service guides members through step-by-step procedures required to request their own credit report, while the recovery service guides users through each step of the recovery service, no matter their individual situation.