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FTC Charges Sellers of Avlimil, Rogisen & Other Supplements

Posted on Feb 14, 2006 by Tom Fragala

Company Charged Customers for “Free” Samples; Made Deceptive Claims for Some Pills

The Federal Trade Commission has filed charges against marketers selling dietary supplements, including Avlimil and Rogisen. According to the complaint, the defendants have been offering consumers “free” samples of their dietary supplements, and then enrolling them in a program that automatically shipped them more pills and billed them for those shipments, even though most consumers never agreed to participate in the program. The FTC also charged that two of the products, which were marketed as treatments for female sexual dysfunction (Avlimil) and night vision problems (Rogisen), do not live up to the advertising claims.

The defendants, Steve Warshak and his companies, have marketed and sold more than a dozen dietary supplements – including Avlimil, Rogisen, and Enzyte – that they claimed offered a variety of health benefits, including treating male and female sexual dysfunction, improving sleep, fighting fatigue, aiding weight loss, and improving skin, night vision, and heart health, among other benefits. They offered “free” samples through radio, television, and print ads and through the Internet, inviting consumers to contact them. The ads have run on cable television networks, including ESPN, Comedy Central, Oxygen, Soap Net, and Lifetime, and in magazines such as Forbes, Playboy, Cosmopolitan, Oprah, Better Homes and Gardens, Psychology Today, and Redbook.

More from FTC: FTC Charges Sellers of Avlimil, Rogisen, And Other Dietary Supplements.

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