Truston Reviewed in About.com (New York Times)
The About.com Identity theft guide did a review of Truston as compared to Lifelock:
Truston and their privacy-friendly approach [is] an excellent alternative for those wary of handing their sensitive data over to a third party company.
The writer continued:
If instead, you would prefer not to hand another party your sensitive data, which quite honestly is the camp that I fit into, then Truston, or a service like it, will let you know what you have to do to prevent or remediate identity theft and they will track your progress.
See About.com for the full story.

