CreditFYI.com and Truston Announce Strategic Partnership
CreditFYI.com and Truston Announce Strategic Partnership to Help Consumers
Protect Their Identity and Manage Their Credit
Instant Identity Lock, The Only Free Identity Theft Protection Service Launched With Truston's Unique Technology
SANTA BARBARA, Calif. – (Marketwire - December 9, 2008) - Truston®, a provider of award-winning online services for identity theft protection, and CreditFYI.com, a consumer destination for everything credit and personal finance related, today announced a strategic partnership to add Truston's innovative technology to the CreditFYI site in an effort to provide a low-cost suite of new benefits for its members. In a unique offer, CreditFYI.com visitors are able to sign up for InstantIdentityLock(SM), the only free identity theft protection service that doesn't require any personal data and become a member of the CreditFYI community. This has been accomplished by integrating Truston's Software-as-a-Service technology with CreditFYI's own technology platform.
CreditFYI.com's mission is to inform visitors about personal finance issues and to provide them with the helpful news, information and protective measures related to credit fraud, identity theft and a variety of other consumer credit concerns. The comprehensive website offers an extensive library of articles, how-to guides, educational videos, podcasts, credit blogs, calculators and other tools, along with products designed to help consumers navigate today's challenging economic environment. CreditFYI.com allows consumers to register for a free membership in just 10 seconds. The key benefit of registration is Truston's service, which CreditFYI calls InstantIdentityLock(SM). This free identity theft protection service offers step-by-step guidance, alerts, follow-up reminders and many other helpful features that give consumers peace of mind.
“We're delighted to partner with Truston in launching CreditFYI.com,” said a representative of the CreditFYI team. “Truston's innovative self-guided online services are great fit for CreditFYI.com. They help consumers gain online control of their identity without needing to become an expert in security. Another key benefit of the Truston service is automatic reminders, which relieves our members of the burden of knowing when there is something important to do.”
“We're pleased to be chosen as a strategic partner by CreditFYI.com,” said Tom Fragala, CEO and founder of Truston. “This is further proof that our customers benefit from our superior technology, low cost, and private-label approach.”
About Truston
Truston helps its partners drive new revenue and enhance customer relationships with an online product that helps protect consumers' identity and select the best financial products. The company has a white-label Software-as-a-Service for membership groups, ID theft service providers, direct marketers, and financial institutions. Through its self-guided online technology, consumers maintain control, are shown what to do, and receive electronic reminders so they know what to do in the future. Truston's private-label partners include Identity Force, the #1 provider of ID theft protection to the U.S. government and Affinion Group the largest provider of membership and loyalty products with over 70 million members worldwide. Truston's service was given 4 stars from PC Magazine. Truston's awards include a 2008 Product Innovation Award, a Hot Company 2008 Award, being selected for 10 Companies to Watch in 2008 by the Pacific Coast Business Times, the 2008 Tomorrow's Technology Today award, and it was identified as a leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.
About CreditFYI.com
CreditFYI.com is a one-stop portal into the world of personal finance. With hundreds of articles on credit monitoring, credit reports and scores, calculators, how-to guides, videos, podcasts, financial experts and more, CreditFYI.com is the ultimate resource for all credit-related questions and concerns. Launched in 2008, CreditFYI.com is also the one destination to find the best credit card rates, apply for a loan, and learn protective measures in the area of credit fraud and identity theft.
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