Truston Announces Inclusion in Affinion Security Center
Truston Announces Expanded Availability of Identity Protection Benefit to Consumers
IdentitySecure launched in October 2008 with Truston's Fraud Assist Toolbox
SANTA BARBARA, Calif. – (Marketwire - December 10, 2008) – Truston®, a provider of award-winning online services for identity theft protection, today announced the inclusion of its innovative and unique technology solutions to the portfolio of the Affinion Security Center, a leading identity theft protection innovator with nearly 35 years of experience. Effective immediately, Truston's Software-as-a-Service technology will be deeply integrated within the Affinion Security Center’s core solution platform, IdentitySecure.
The IdentitySecure solution was created to address the modern threats facing consumers, threats that cannot be adequately monitored by the average individual, let alone technologically-savvy ones. The IdentitySecure service includes features such as monitoring of social security numbers and public records to detect criminal activity, frequent data sweeps of the internet for personal information, credit monitoring, and monitoring of underground chat rooms where thieves buy and sell personal information. The service now also includes Truston's Fraud Assist Toolbox providing easy-to-follow, step-by-step prevention tools including credit bureau fraud alerts, as well as its comprehensive resolution service.
“We're delighted to partner with Truston to bring its powerful technology to our IdentitySecure solution,” said Tom Rusin, CEO of Affinion Security Center. “Truston's unique self-guided online services are perfectly suited to many consumers who want online control without needing to become an expert in security. The automatic reminders are hugely beneficial, relieving our members of the burden of knowing what to do next. We look forward to adding the Truston benefit to more of our products.”
“The IdentitySecure launch is the first result of what we’ve designed to be a long-standing partnership with Affinion,” said Tom Fragala, CEO and founder at Truston. “Being tightly integrated with their core IdentitySecure platform allows Affinion to continue to launch innovative, value-added benefits to new and existing products. We're proud to be selected as a partner and this further confirms that our superior technology, low cost, and private-label approach differentiates us from the rest of the market.”
About Truston
Truston helps its partners drive new revenue and enhance customer relationships with an online product that helps protect consumers' identity and select the best financial products. The company has a white-label Software-as-a-Service for membership groups, ID theft service providers, direct marketers, and financial institutions. Through its self-guided online technology, consumers maintain control, are shown what to do, and receive electronic reminders so they know what to do in the future. Truston's private-label partners include Identity Force, the #1 provider of ID theft protection to the U.S. government and Affinion Group the largest provider of membership and loyalty products with over 70 million members worldwide. Truston's service was given 4 stars from PC Magazine. Truston's awards include a 2008 Product Innovation Award, a Hot Company 2008 Award, being selected for 10 Companies to Watch in 2008 by the Pacific Coast Business Times, the 2008 Tomorrow's Technology Today award, and it was identified as a leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.
About Affinion Security Center
Affinion Security Center, a division of Norwalk, Connecticut-based Affinion Group, is a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the most widely used in the U.S. In 2006, ID Secure, a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Another ID theft protection service in Affinion's growing security business is PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. In 2008 BreachShield, the preeminent solution to corporate data breach response, was introduced to the product line. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council. For more information please visit http://www.affinion.com.
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