Truston Offers Discounted Upgrade of ID Theft Protection Services
Truston Offers Discounted Upgrade of ID Theft Protection Services
Truston Helps Victims and Potential Victims of ID Theft Gain Control of their Identity Without Requiring the Disclosure of Personal Information
SANTA BARBARA, Calif. (BUSINESSWIRE) – June 4, 2007 – Truston today announced the availability of two myTruston™ services to LifeLock customers including a discount on its ID theft recovery services. Truston offers Web-based identity theft protection tools designed to aid in the prevention and recovery of ID theft without requiring the disclosure of personal identifying information such as a name, address, Social Security Number or power of attorney.
Through June 30, Truston is offering a 50 percent discount to LifeLock customers for any of Truston’s identity theft services. The coupons are redeemable any time during the next 12 months. A special page has been set up at www.mytruston.com/lifelock where LifeLock customers can enter in their email address to have a coupon sent to them. Visitors may also want to sign up for Truston’s free online identity theft protection tool, which helps consumers keep an eye on their credit file. The coupon offer expires June 30, 2007.
In light of a recent article about LifeLock by Ray Stern in the Phoenix New Times, Truston understands that customers may be concerned about the company they choose to help protect them from identity theft. Truston wants people to know there is a safe alternative where no confidential data is transmitted. Even the credit card transactions for Truston’s paid services are entirely handled by PayPal—Truston doesn’t need anything except your email address.
“Consumers should be concerned about any company they choose to share personal data with,” says Brian Koerner, noted security expert, author and columnist for About.com’s identity theft site (a NY Times company). “Truston’s privacy-friendly, Web-based approach – where the consumer is in control of their personal data – is a good alternative for those wary of handing their sensitive data over to any third-party company. It’s nice to know that there is somewhere to turn, and more importantly, a way to restore your good name, while still maintaining the integrity of your identity at all times.”
With the increasing number of data breaches that have resulted from customer and employee records being lost, stolen or inappropriately disposed of, Truston is empowering individuals with control over their identity by leaving it in the hands of the individual.
“Truston’s approach to ID theft recovery and prevention is trusted because only an email address is required to use the service,” says Tom Fragala, president and CEO of Truston. “Not knowing who has your identity and what they will do with it is scary enough, victims need the reassurance that they can maintain control of data and information at all times.”
MyTruston’s free credit inspecting services, and its premium, fee-based ID theft recovery services provide access to information that will guide victims and potential victims through each step of the prevention and recovery process. The credit inspection service guides members through step-by-step procedures required to request their own credit report, while the recovery service guides users through each step of the recovery service, no matter their individual situation.
Pricing & Availability
MyTruston’s ID theft prevention and recovery services are available immediately at http://www.mytruston.com. Credit inspecting services are free. Identity theft recovery services, typically $19.99 a month, are available at a 50 percent discount for up to 12 months with the special coupon code. The coupon itself, sent via email, is redeemable any time during the 12 month period. See http://www.mytruston.com/lifelock for offer details.
About Truston
Truston is dedicated to helping people deal with identity theft without putting personal information at risk. The company’s flagship product, MyTruston, offers a free online identity theft prevention service including credit inspecting which helps consumers keep an eye on their credit reports. In addition, Truston offers the only complete online ID theft recovery solution for safeguarding your good name. For more information, visit http://www.mytruston.com.
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Contact:
Pamela Brubaker
Connect Public Relations
+1 (801) 373-7888
pamelab@connectpr.com